CONTENT MARKETING
Ian has collaborated with cross-functional teams to ideate, draft, edit, publish and promote unique content that supports clients’ needs at multiple stages of their prospects’ and customers’ content journeys.
HOW ARIZONA FEDERAL GREW ITS LOAN BUSINESS AND BOOSTED ITS ROI
When a B2B client needed help trumpeting recent wins, Toner worked with his agency's creative studio to develop a detailed case study that functioned as both a lead-generation tool and proof of concept resource for prospects deeper in the decision making process.
BUZZ POINTS CASE STUDY: RICHWOOD BANK
To highlight a B2B client's value to prospective community financial institutions, Toner and his agency produced a video supplement to enhance a planned content marketing campaign. Toner vetted video production partners and worked with the vendor to project manage, script, edit and deliver the final video deliverable, which his client's marketing team deployed in lead generation campaigns and its sales team shared with existing leads at multiple stages of the buyer's journey.
SAVING IS IN STYLE: COST-SAVING TIPS FOR THE 2018 HOUSE HUNTER
As FirstBank continued building out its brand as publisher strategy, it turned to Toner and his agency's content team to create evergreen content that matched themes of a timely advertising campaign. Toner and his team crafted this piece in the context of a broader editorial calendar, with the aim of providing general awareness and advice to customers and prospects to earn their trust.
HOW CAP COM FCU IS AT THE FOREFRONT OF THE DIGITAL LENDING REVOLUTION
Toner spearheaded an effort with the help of his agency's creative studio to detail the successes of a B2B client's customer. His client then deployed this case study to generate new leads and solidify the business case for more qualified prospects.
